Our
Services
Product Development &
Packaging Design
We are your end-to-end partner, managing briefs through the full development cycle.
Guided by market insight and commercial intent, ideas move through concept, specification, sourcing and sampling before final sign-off. Throughout the process, product and packaging are shaped together, with materials, format and visual impact designed in tandem to land strongly on shelf and in hand.
Working closely with our factory network, we refine, test and resolve every detail - ensuring each product is built for quality, cost efficiency and scale.
Whether you're launching a first product or extending a range, we bring the technical and creative expertise to deliver purposeful products, made to order.
Brief & market analysis
Technical specification & drawings
Factory sourcing & selection
Sample management & review
Cost engineering & margin analysis
Approval sign-off & handover
Licensing
The right licence can transform a range’s entire proposition - bringing instant brand recognition, consumer buy-in, and the opportunity to capitalise on new trends and releases.
We partner with leading names in IP, managing each relationship from initial product concept through to approvals, royalties and renewals. Including household names and emerging fan-favourites, such as Disney, Warner Bros, Harry Potter and Palm Pals, our portfolio is an extensive opportunity for retail partners, and continues to grow.
Acting as the bridge between rights holders and manufacturers, we adhere to brand guidelines while delivering against your commercial objectives, without compromise.
IP partner identification & approach
Licence negotiation & agreement drafting
Royalty structure & reporting setup
Brand approval & style guide compliance
Renewal management & audits
Territory & channel rights management
Brand Building
Optimise your range's impact with private label branding - unifying individual products into a cohesive system that’s simple to shop.
Designed to work across occasions or categories, branding builds product familiarity, strengthens on-shelf presence and gives buyers the confidence to invest.
From strategy and identity to packaging and retail presentation, we design new brands with a clear commercial goal, or reimagine existing labels with untapped potential.
With every detail aligned, branding becomes a powerful driver of long-term value.
Brand strategy & positioning
Naming, narrative & tone of voice
Visual identity & logo system
Packaging & retail presentation
Brand guidelines & asset library
Retail & trade buyer collateral
Quality & Compliance
Sell with confidence knowing each product entering your store's territory meets the required safety, quality and regulatory standards.
Covering essentials, such as product testing, safety certification and factory audits, the full compliance process is seamlessly managed - protecting your brand and your customers.
With over 14 years of experience, we know the details inside and out, so nothing is left to chance.
Product safety testing & certification
Factory audits & inspection programmes
CE, UKCA & territory marking
Material compliance (REACH, RoHS)
Ethical & social auditing
Documentation & technical files
Operations & Logistics
Across land, sea, and air, we manage the movement of goods from factory to final destination through a trusted network of global partners.
With clear tracking and reporting throughout, shipments flow efficiently across Europe, the US and beyond. Including Incoterms, contract support, returns and reverse logistics, every stage is handled with precision.
The result is an operation you can rely on - keeping your shelves stocked in time, on cost and without complication.
Air, sea & road freight management
Customs clearance & duty handling
Incoterms advice & contract support
Shipment tracking & reporting
Warehousing coordination
Returns & reverse logistics
Marketing
Meet SHELF - our sister agency specialising in branding and marketing.
Operating as an extension of A2V’s end-to-end service, SHELF brings together specialists in strategy, digital, and creative campaign management to further support your product in market.
Whether you’re launching into retail for the first time, need a focused creative push mid-project, or are looking to build long-term growth beyond launch day, SHELF is set up to scale with you.
Brand strategy & positioning
Creative campaign development
Content creation (design, copy, video)
Email marketing & CRM
Press & PR outreach
Digital & socials management