Founded in 2012 by product and brand expert, Becks Beere, A2V (Avec UK as we were known then) began as a small craft company with BIG ambitions.
After experiencing some hairy moments as a young mum in the workplace, Becks was determined to establish a caring, radically honest and open environment for creative people to express their love of what they do. A place to do what they do best. To bring beautiful, purposeful and delightful craft products to the world.
Witnessing Becks’ passion and determination, two directors at a company known as Avec BV invested in her, and a joint venture was born.
Like many businesses founded through passion, we had humble beginnings. Our first office was in Becks’ garage. Our first major investment was a window to remind us of the world out there that we were working tirelessly to bring our products into.
Finding the right people with the right values was the number one priority. Because when people are passionate about what they do, when they really CARE about what they create, it shines through in every detail.
As our team grew, so did our ambitions. We developed relationships across the UK, US and Australia, and became trusted design partners to large retail stores and global licensors. From our craft roots, we nurtured and grew our expertise across various categories, branching out into gifting, homeware, stationery, party, bath, beauty and the list continues to grow.
Aware that we’d outgrown our UK label, in 2020, and coincidentally mirroring the big changes happening across the UK and EU, we dropped the “EC” (fondly named Becks-it) and adopted the power of “2” to become A2V.
A2V may have grown over the years, but our core values remain the same. We still wake up every day bursting with excitement to get to work and design purposeful products that inspire, surprise and delight.
We believe that every service and product offering should be individually tailored. That’s why we work in close partnership with our customers to design, produce and deliver products that meet unique requirements for price, design and margins. Your success is our success, so we’re all in, all of the time.
P.S. Love our story? Then you’ll love our MD, Becks. Follow her on LinkedIn here.
Not all about the numbers... Ed also does like FX and spreadsheets and reports. Hallelujah for golf... and Arsenal football - to keep him humble and grounded. His jokes are also companywide renowned... you have to be there.
An avid cyclist... with a part titanium skeleton... our resident "ironman" keeps us commercially on track, and fuelled with business puns, cycling anecdotes and some rather wonderful wine recommendations.
Our resident supply chain ninja… wielding extraordinary magic when it comes to all things logistics and supply management (even under toe curling circumstances!). Relentlessly geeky through and through… and we just do not mention Welsh Rugby (much!).
A sharp eye for detail, and an insatiable ability to convert an idea into a creative concept... and then into reality. Vic leads our incredible design team with panache.
Dedicated manager of our Specialist UK customers, Penny’s officially part of the furniture she’s been here so long. But that hasn’t slowed her relentless energy and enthusiasm to get stuff done. Passionate about products, she loves chatting through new proposals that will impress and delight our customers’ consumers.
At home, you’ll find her with a glass in one hand and a bottle in the other… just don’t judge her for drinking from both.
When not out running, and chasing a pug around the office in a Star Wars tee... our craft aficionado is knee deep in samples, patterns and craft projects. An exceptional passion for papercraft and a back catalogue of scrapbook pages that would be encyclopedia worthy... Katy is our crafty Gandalf, ensuring we "measure twice, and cut once" on creating the very best product.
Our Australian territory guru with a penchant for innuendo. A keen golfer, foodie and fair-weather cyclist (only slightly envious of the weather down under…).
Always on the lookout for kickass new products and ranges, Lewis employs an expert understanding of the Aussie market and a dedicated customer loyalty to ensure every endeavour has your best interests in mind.
So you think you’ve got what it takes to be a part of the A-Team?
At A2V, we believe that having the right people on board is critical. We’re a close-knit bunch who love to work hard, produce incredible product, and have a laugh along the way.
If you’re passionate, determined, thoughtful and considerate, we may well have just the place for you.
We’re always on the lookout for passionate, driven A-Players. If you think you’d make a great fit for our team and are brimming with innovative ideas, drop us a general application and tell us who you are and what makes you perfect for A2V!