Added Value
Made 2 Order
Made 2 Order
We are Your global
Partner in Product
From concept to shelf, A2V delivers bespoke product ranges across territories, retail categories and key seasonal moments.
Leveraging the latest and most loved licences alongside our portfolio of custom-built private labels, we create purposeful products with undeniable “get-in-my-basket” appeal.
Every detail is shaped by the realities of retail - balancing design, compliance, and margin - so you can move forward with confidence at every stage.
Spanning Art, Craft, Stationery, Gifting, Party, Pet and Home Décor, we connect every thread of your product vision.
All this expertise under one roof. Ready when you are.
Leveraging the latest and most loved licences alongside our portfolio of custom-built private labels, we create purposeful products with undeniable “get-in-my-basket” appeal.
Every detail is shaped by the realities of retail - balancing design, compliance, and margin - so you can move forward with confidence at every stage.
Spanning Art, Craft, Stationery, Gifting, Party, Pet and Home Décor, we connect every thread of your product vision.
All this expertise under one roof. Ready when you are.
Be Inspired by
Our Work
Access our library of
Iconic Licences
Build ranges with
End-to-End
Experts
Our capability spans the full product lifecycle, bringing together design, logistics, compliance and project management to move ideas seamlessly into execution.
Backed by over 14 years of retail experience and 1000+ projects delivered, we operate with precision and pace.
Because great products don’t happen by chance - they’re built with specialists on your team.
1000
+
PROJECTS DELIVERED
14
yrs
OF RETAIL
3
×
AWARDS
4
GLOBAL REGIONS
01
Product Development
From brief to approved sample, every detail is designed and managed for commercial success.
02
Licencing
Bring the world’s most recognised IP to life, unlocking the power of loyal fandoms across categories.
03
Brand Building
Develop private labels that stand out on shelf and deliver scalable retail value.
04
Quality & Compliance
Launch in-store with total confidence, knowing safety, quality and regulatory standards are met.
05
Operations & Logistics
From factory to final destination, your product moves with efficiency and visibility.
06
Marketing
Elevate your product campaigns with SHELF, our in-house agency.
STAND OUT WITH
Own-Brands We Built
Pen Pals
A stationery brand for writing tools with personality. Pen Pals makes pens and pencils feel friendly, collectible and useful. The kind of little add-on we always add to our shopping baskets.
Stationery
Paintly
A paint-your-own brand that keeps creativity simple, giftable and joyful. Paintly makes blank objects feel full of possibility, with formats that invite consumers to pick up a brush and get stuck in.
Arts & Craft
Ordo
A calm, organised stationery brand for planners, list-makers and tidy-minded shoppers. Ordo brings structure to everyday life without making it feel boring. Order, but made beautiful.
Stationery
Looma
A sewing machine brand with a bold, retro-modern and memorable feel. Looma makes machines that you'll feel proud to display, supported by a range of accessories that will keep you crafting for years to come.
Craft
Formo
A sculpting and modelling brand with a tactile, hands-on feel. Formo gives consumers the joy of shaping, building and experimenting with 3D creativity.
Craft
Fondly
A card and wrap brand designed with warmth, wit and a proper sense of occasion. Fondly makes every message, gift and celebration feel a little more considered.
Greeting Cards
Fluff Foos
A soft, squishy extension of Crafty Monsters built around collectable plushie keychains. Fluffoos are cute, clip-on characters with just enough cheek to become your new best friend.
Accessories
Avec La Table
A tablescaping brand curated around celebrating the ritual of gathering friends and family around the table at meal time.
Homeware
Avec La Maison
Avec La Maison is the place for those everyday home upgrades that feel stylish, affordable and more you!
Homeware
Arteo
Arteo brings accessible art essentials together in one place. It's your one stop art shop!
Art
Toe Beans
Toe Beans is A2V’s pet brand for toys, accessories and elevated everyday essentials.
Pets
Decopapier
DecoPapier is A2V’s premium stationery brand for mindful planning, gifting and desktop luxury.
Stationery
GLU
Glu is A2V’s home for glue, tape and all things wonderfully sticky.
Arts & Craft
Riotus
Riotus is A2V’s home of cheeky gifting and novelty. Trendy, timely and built for impulse appeal.
Gifting
Cheeky Elf
Cheeky Elf brings playful festive creativity to shelf with high repeat seasonal appeal.
Gifting
Salle De Bain
A trend-aware home brand bringing spa-inspired living into everyday retail.
Homeware
Besties
Besties is A2V’s friendship brand for bracelets, keepsakes and social craft moments.
Craft
Boodles
Boodles makes yarn and soft crafting feel accessible, irresistible and joyous.
Craft
Masters of Craft
Master of Crafts delivers skill-building craft kits back by experts which makes crafts accessible to even the most 'non-creative' person.
Arts & Craft
Crafty Tales
Crafty Tales turns craft kits into book-themed creative experiences.
Craft
Sterling & Slater
Sterling & Slater makes artist-quality art supplies accesible to hobbyists, beginners and creative dabblers.
Art
Jolie
Jolie is A2V’s one-stop party shop for timely, trend-led celebration ranges.
Party
Novel Hearts
A warm collection of book-themed gifts and literary keepsakes — ideal for the bookworm who has a place in your heart.
Books
WiKid
Wikid brings creative learning, play and discovery together in bold, parent-approved ranges.
Kids
Fibreology
Fibreology brings yarn, colour and creativity together for craft-led shoppers.
Craft
Vibe
Vibe is the place for affordable and essential party-planning.
No matter the theme, season or trend there is a party for you.
Party
Florartistry
Floraritstry brings long-lasting floral charm to your home without the worry of wilting.
Homeware
Arts & Sparks
Arts & Sparks is Diamond Art brand that turns mediative creative moments into something genuinely rewarding.
Arts & Craft
Play Inc
A creative play brand where imagination becomes reality for kids of all ages.
Kids
Make
Make is A2V’s accessible arts and crafts brand for relaxed, everyday creativity.
Arts & Craft
Crafty Monsters
Bring new levels of character, creativity and charm to the arts and crafts category. Prefect for the Crafty Monster in your life.
Kids
Jiggy
Jiggy refreshes puzzles for modern age. Making them more Giftable and mindful than ever before without losing that screen-free bliss.
Gifting
Puzzle Pads
Puzzle Pads elevates classic puzzle books with a design-led premium look and feel. Finally, an useful coffee table book.
Stationery
Wix
Wix is for the candle lovers - now matter the size, shape or scent there is something for everyone.
Homeware
Equipt
Equipt is the practical toolkit brand for art, craft and stationery essentials.
Arts & Craft
RE:NU
RE:NU is A2V’s vinyl brand, built for restoration and upcycling brand for clever, conscious making.
Craft
KnicKnac
Your go-to brand for haberdashery, repair and customisation essentials. Collect all your Knic Knac's so your ready when the time comes.
Craft
Numberism
Numberism makes guided creativity feel effortless, mindful and gallery-worthy.
Art
Avec La Piscine
Avec La Piscine is a playful pool and beach brand for seasonal gifting and holiday essentials.
Gifting
House Party
House Party pulls décor, tableware and games into ready-to-go boxes that are shaped like adorable little houses.
Party
RELY ON US FOR
Category
Management
Go to production with
Compliance
Covered
Quality
Standards
BSI membership and ISO-aligned quality management processes mean every product we deliver has been tested, verified, and documented to the standards our retail and brand partners expect.
Chemical
Safety
OEKO-TEX certification underpins our approach to textile and material safety. We test for harmful substances as a matter of course, not just when regulations demand it.
Transparent
Reporting
We share audit results, certification documents, and supplier information with clients on request. Accountability requires visibility — we don't treat our supply chain as a trade secret.